The Seller’s 7 Deadly Sins: Part 3 — Listening to the Media

One of the most common questions sellers ask is:
“Is now really a good time to sell my home?”

In today’s True Confessions with your trusted real estate professionals in Denver, Colorado, we’re continuing our Seller’s 7 Deadly Sins series—and Part 3 may be one of the most damaging mistakes we see sellers make: listening to the media instead of local experts.

Why Media Headlines Can Hurt Your Home Sale

We live in a world of constant information. Social media, national news, podcasts, radio—there’s no shortage of opinions about real estate.

But here’s the problem:
 Fear sells.
 Exaggeration sells.
 Extreme headlines get clicks.

And most of what you hear is national real estate news, not information that applies to your local market—or your neighborhood.

Real Estate Is Local—Down to the Neighborhood

Real estate doesn’t move as one national market. It moves in micro-markets.

That’s why, when you’re preparing to sell your home and want to optimize your equity, it’s critical to work with a local real estate expert who understands:

• How much inventory exists right now

• How many buyers are actively shopping

• The absorption rate in your neighborhood

• How many homes are likely to go pending this month

• What pricing strategy will attract buyers—not scare them away

This level of insight doesn’t come from headlines. It comes from daily market involvement.

A Denver-Specific Example

I recently spoke with a seller who said,
“I heard July and August are the best months to sell because the news said so.”

That may be true in some parts of the country—but in Denver, Colorado, the data tells a very different story.

Historically, our market sees some of its strongest appreciation between February and May. The spring market consistently brings more momentum, buyer activity, and competitive conditions than midsummer.

This is why local market data matters more than national commentary.

Don’t Let the Media Dictate Your Equity

When sellers rely on generalized media narratives, they risk:

• Missing the best window to sell

• Pricing based on fear instead of strategy

• Sitting on the market longer than necessary

• Leaving money on the table

The sellers who win are the ones who partner with professionals who understand their specific market, timing, and buyer behavior.

Talk to Local Experts First

Before media headlines shape your decisions, talk with a team that lives and breathes the Denver real estate market.

At the Reed Estate Team, we help sellers cut through the noise, use real data, and create strategies that maximize value—without fear-driven decision-making.

If you’re thinking about selling, give your local experts a call. Let’s make sure the media doesn’t become a costly seller's sin.

Home for today. Hope for tomorrow.