Seller's Guide
Our mutual objective is to sell your home for the highest price, in the shortest time, with the best terms. Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value by surveying current market conditions, and reviewing the variety of factors that will help us prepare your home for sale
With any marketing strategy, it is important to research the conditions that are currently influencing the marketplace and the value of its products.
“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.
What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it is known as the “Fair Market Value”.
Buyers are influenced by the following criteria:
Location of the property
Condition of the property
Buyer demand
Prices of similar properties on the market
Recent sales of competitive properties
Availability in financing
Typically, market conditions are not in your control, but choosing an agent with extensive experience, a respected reputation, and who implements a proven, comprehensive market strategy could make all the difference in maximizing the true value of your home.
Price - controlled by seller
Terms - controlled by seller
Conditions - controlled by seller
Marketing Programs - controlled by realtor or brokerage
Value - controlled by buyer or market conditions
When pricing your home 15% above its market value, only 10% of buyers will see your home. When pricing your home 15% below market value, 90% of buyers will see your home. Listed at exactly market value, approximately 60% of buyers will see your home.
What to Consider:
Find a place for fluffy during professional photography. Don’t let them sneak in to the pictures.
Make sure to stash food and water dishes, cat climbing towers, litter boxes, etc.
Pick up: litter boxes, dishes, yard waste.
Vacuum pet hair and use deodorizers where smells exist.
For showings: please find a temporary home for your pet (neighbor or friend, doggy day care, kennel, or the garage).
Photography should accurately reflect your property - it is the first impression for most buyers, who begin their search online.
Photos should be crisp, clear, properly lit, color corrected, and should showcase your home in the best way possible. Professional photographers provide high-resolution photos to be presented in a home’s marketing materials. Whether print or web, these photos are often the first impression a potential buyer will receive.
A photo shoot is the time a home must shine. A fully prepared home, shot in natural light, will speak volumes to the viewer before and after the home is visited.
The trusted yard sign is a top way to show your home is for sale. It is fast, effective and easy to spot.
Open houses are a great way for people in the community, who happen to be driving by, to see your home and recommend it to their friends - and potentially buy it themselves!
Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy or sell.
Contacting and connecting with top local agents in the area is more than just a professional courtesy; more often than not it is all you need to do. Realtors are in constant communication with their clients, and they will know if there is a buyer or a listing available for purchase.
Creating a digital experience and footprint is an integral part in advertising in the 21st century, especially when there may be potential buyers viewing your home from around the world.
95% of buyers look at homes online as their first step in the home-buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
Professional promotional materials that feature your home are some of the most powerful ways to spread the message that your home is for sale.
Adwerx Enterprise integrates with your data feed
Adwerx builds a custom branded listing ad
Targeted buyers and the seller see the ad everywhere!
Your home needs to be ‘show ready’
We must ensure preparations are done up front; removing unnecessary items, creating space, and implementing a plan for the best times to show the home. Then the final prep and inviting touches are easy for us to add around your busy schedule.
From boosting curb appeal to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just-baked cookies or scented candles all help in showing the home to its best potential.
If we receive multiple offers to choose from… or several low offers.
Once going under contract, the buyers have the right to a property inspection. It is very normal for items to show up and for the buyers to request repairs. There will likely be re-negotiations on the contract. I am here as your advocate.
After going under contract, your home will need to be made available for things like property inspectors, appraisers, final walk-throughs and more - the buyers may even accompany the different professionals during these appointments. It may not be convenient, but it is all part of the process. You should not be present during these times, so take a walk, plan a night out, or relax in your local coffee shop.
If your home does not appraise for contract/selling price, further negotiations may happen.
In the state of Colorado, buyers have the right to terminate the contract for multiple legitimate reasons. This may happen. Sellers do not have the right to terminate once going under contract.
The closing date may end up being extended for any number of reasons.
There are many moving pieces to a real estate transaction, so don’t be surprised if things don’t quite go as planned.
We want you to have an incredible real estate experience, so you will want to refer your family, friends, coworkers, and neighbors. We are not out chasing leads or paying for expensive online marketing - our team is focused on serving you!