True Confessions: Why Trust Matters—and Why We Work by Referral

One of the most important questions a buyer or seller can ask is this:
“Can I trust my real estate agent?”

In today’s True Confessions with your trusted real estate professionals, I want to talk about how trust is built—and why it matters so deeply in real estate.

This year, 97% of our business at the Reed Estate Team came from repeat clients and referrals. That means nearly every person we worked with was someone who had already experienced our service—or was referred to us by a friend, family member, coworker, or neighbor who trusted us enough to put their name behind our work.

The remaining small percentage came from people who found us through our website, Google reviews, or by searching for trusted real estate agents in the Denver metro area.

So why does that matter to you?

The Difference Between Referral-Based and Lead-Based Real Estate

Many real estate agents rely heavily on paid lead platforms—Zillow, Realtor.com, and other advertising sources. When agents operate this way, a large portion of their time and energy is spent chasing the next transaction rather than deeply serving the client in front of them.

A referral-based real estate business works differently.

When your business depends on referrals, the focus shifts entirely to the client experience—because the future of the business depends on it. If we don’t serve our clients exceptionally well, they won’t refer us. We won’t earn repeat business. And quite simply, we won’t succeed.

That accountability matters.

Why Trust Changes Everything

Because we work by referral, our goal is not just to close a transaction—it’s to create an experience worth talking about.

That means:

• Going above and beyond in communication

• Advocating fiercely for our clients’ best interests

• Providing honest guidance—even when it’s not the easiest answer

• Protecting long-term equity and resale value

• Helping clients make decisions they’ll feel good about years from now

We want you to walk away feeling confident, supported, and grateful you had the right team in your corner.

Home for Today. Hope for Tomorrow.

At the Reed Estate Team, we believe real estate is about more than buying or selling a house. It’s about creating a home where memories are made, where life unfolds, and where financial opportunity is built over time.

A home should serve you today—and position you well for tomorrow through strong resale value, equity growth, and long-term stability. That’s where the hope in real estate truly lives.

So if you’re looking for a real estate team that values trust, relationships, and long-term outcomes over quick transactions, we would be honored to serve you.

This has been today’s True Confessions—and why we work by referral.